We are a Chicago-Based brand where we employ people who look like us. We pay our team living wages, not the minimum, and we are funded by 7,000 CurlMixers who own equity and shares in our brand. We serve you and our community.

This is what it means to be Black-Owned and Operated.

We help you master your curls.

We believe beauty is what you say it is.

It comes naturally to us all and we want to keep it that way.

We believe in low-effort, high-quality solutions.

We say no to complex regimens that unnecessarily eat up time.

We say yes to simple ingredients and easy rituals that nourish.

We serve our community.