Kris was inspired by all of the artists and art around her to find a vehicle to get more pieces out to the world. At the same time Hale was disappointed by the lack of Black representation she was finding in the puzzle industry where consumers spend over $2B annually. Hale was determined to connect the artists that needed more visibility for their work to the puzzler community who craved more representative puzzles. It was then that Dope Pieces Puzzle Company was born.

The mission for Dope Pieces Puzzle Company is to affirm the narrative of Black lives. Hale hopes the company will play an integral role in the New Black Renaissance that is being driven by an intentional cultural shift in the Black community. A shift that is steeped in economic empowerment through conscious consumerism (buying Black), and driven by a new mandate that says, “We will be visible and will only support brands that affirm and feature our full existence.”

The mission for Dope Pieces Puzzle Company is to produce puzzles that were visually stimulating, unique, beautiful, edgy, and exciting. We will showcase the work of talented artists of color, while affirming a positive narrative of the black and brown diaspora.

"I was 17 when I fell in love with art, I remember where I was standing the moment, I understood that it was more than colors that made a pretty picture. It was emotion and it told a story. I love the emotion and stories held in each and every piece. Dope Pieces is the story of us. Beautiful, Black and Brown US! Our images, our culture across the diaspora, and our stories and the things that make us special and beautiful. I do not just sell puzzles; I sell art that tells the story of us. I just do it piece by piece."  Kristina Hale, founder of Dope Pieces Puzzle Company