The company was founded in 1999 by Joni Rogers-Kante. The company is also commonly known for its LipSense product line. LipSense is a long-lasting liquid lip color that is unlike anything you’ve ever tried! LipSense is kiss-proof, smudge-proof, and comes in over 50 shades! These amazing lip colors are loved by all that try them, including celebrities. Oprah, Reese Witherspoon, Christina Aguilera, and Jennifer Anniston have been caught wearing lipsense.