There are those times in life that force us to evaluate who we are and what we’re made of. When situations arise that are out of your control or present obstacles, do you take them head on with a knowing that everything will work out, or do you get discouraged and take a defeated posture? It has been said that the mindset you take on will determine your outcome.
As a brand strategist, a big part of what I do is helping others find solutions and broaden their perspective in order to achieve the best outcome possible. Sometimes this is easy and the answer is revealed quickly, while other times it requires me to search, dig and be relentless so that the desired results can be revealed. If I gave up at the first sign of opposition I wouldn’t be an effective strategist and I’m certain my business, which is in its sixth year, would have folded a long time ago.
Personally, I thrive off of challenges and have learned to make them work for me, both professionally and in my personal life. But, even stating this, I can know that recent events in our world surrounding COVID-19 have certainly directly impacted me and I’m having to adjust like everyone else. One thing I’ve chosen to do is not focus my energy on the number of limitations brought by the impact of this virus, like not being able to enjoy the same dining experience at my favorite restaurants, only being able to give verbal greetings instead of hugs or hand shakes and adjusting to the new normal of wearing a mask when leaving my home. I think for me this has been the most challenging because by wearing a mask makes smiling a mute point since no one can see it. Sharing a smile with a stranger has always been something that I pride myself on.
Though it’s true that we’re having to navigate through a challenging and unfamiliar way of living, the resilience that comes with readjusting to a new way of life also has the potential for unlimited possibilities. New businesses will be started, new hobbies will be found, new relationships will be forged and old ones reunited as new and more efficient ways to navigate our world will be created. All this is a result of just one virus. Humans are resilient and we will get through this period. My hope is that it brings us that much closer together.